But perhaps one of you might.” If you do, the company would want you to build it on top of Autodesk Forge. In 2016, at the first-ever Autodesk Forge Developer Conference in San Francisco's Ford Mason, Amar Hanspal, the company's then-VP of Products, said, “We’re probably not going to go after the shoe industry by building something called AutoShoe. That was the genesis of its platform vision. Therefore, it must by necessity begin providing a set of robust APIs.
At some point, the company must have come to realize it doesn't have the talent and knowhow to address all the industry verticals that rely on its products. But over time, as users and third-party vendors developed custom applications and plug-ins to run on AutoCAD and other well-known titles, the products begin to take on platform-like roles.
AUTODESK UNIVERSITY SOFTWARE
It was- and still is-best known for its design and drafting software titles, led by its flagship product AutoCAD. Historically, Autodesk was not a platform provider. “As well as investing in our product, for years Autodesk has been investing in our platform. In the coming years, we’ll unlock the capabilities of our entire portfolios of products by collapsing them into Force components, making these capabilities available outside the confines of individual products,” he pledged. What if we could extend the value of Autodesk Forge platform today, to connect entire ecosystems with data flow that connects from the top floor to the shop floor?” he asked. “It’s not our files that are valuable but the data that’s locked inside. Most conversations about collaboration revolve around file access, but Anagnost thinks the focus should be somewhere else. But the presentations hit some familiar notes, echoing the company's platform vision first revealed five years ago. This year's AU was in a virtual space far away from glitzy Las Vegas, the usual site of the annual event before the pandemic. Some of our customers weren’t ready for this shift.” Throughout the industry's collective challenges, “Technology is a force multiplier of your ingenuity,” he pointed out. how challenging it was for our customers. The last two years were “a decade of change all compressed into 18 months,” said Autodesk CEO Andrew Anagnost. Autodesk University (AU), the Autodesk user gathering, has just wrapped up, but the company's transforming is ongoing.
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